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Tv commercial | ilovehue - Mathieu Marano's personnal website

TVC: Raymond Chabot

TVC: Raymond Chabot

This was my second commercial grade for MOM Industries. This tv commercial, directed by Sandra Coppola, was shot on Alexa in a single day. Most of it happen insider an office. A pretty basic setup that had to feel like calm and inspire confidence.

A lot was done to unify the colors as there wasn’t much art direction in the set except for the costumes. The result is clean, simple and efficient.

This was graded on Resolve at MOM Industries office in Montreal.

 

 

TVC: McDonald’s Hockey restaurant

TVC: McDonald’s Hockey restaurant

Hockey season is going strong in Montreal ans McDonald’s just opened a new restaurent next to the Bell Center. They hired Cossette to create a tv commercial for the event. Jet Films produced the 15 sec TVC shot on F55 by director and DP Alexis Durand-Brault.

I was called for a day of color grading at Jet Films on their DaVinci Resolve station. This was a pretty straight forward gig. The biggest struggle was to animate mask over the menus to make the light one by one. Otherwise simple masks were used to isolates the team members from the background that had to be remove or hidden as much as possible.

 

 

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TVC: Guignolée des médias 2014

TVC: Guignolée des médias 2014

I’ve been asked by Philippe Fafard at Slik if I’d be available to grade the 2014 TVC campaign for La Guignolée des Médias and I obliged.  La Guignolée des Médias happens once a year in Quebec. On that day, all the broadcasters, papers and other medias gather to raise money and food for the ones in need. So when Slik asked me if I’d be interested in the project, I volunteered.

The TVC was edited in 3 version: a 60sec, a 30sec and a 15sec. They concept was created but TamTam/TWBA, produced by JetFilms and directed by Mélanie Charbonneau. It was shot on ARRI Alexa by Mathieu Laverdière in Log C. This is one of the only time where I had to desaturate and lower the contrast of a LogC shot tv commercial. I was suggest to cut on saturation to push even more the feeling of emotional distress of the main character, a mother who looses her job and struggles with the daily task of feeding her children. In the final, it was very efficient.

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This gig was also my first TVC gig on Mistika. After trying ourselves at smoother project we decided that it was time to push the Mistika. We graded the 3 versions of the edit quite well and integrated the logos end texts. We really pushed it when time came to time to paint out the advertisements on the side of a moving bus and the logo on a hat. Well, actually, it was pretty easy using the integrated compositing and tracking tools. The paint tool also came in handy to remove the ads.

Wa also stabilized a couple of shots. Mistika has been very efficient to stabilize on axis while just smoothing the other ones.

TVC: Reebok Zquick + Zjet

TVC: Reebok Zquick + Zjet

This summer I was asked by DP JP Bernier to help the team at ValleDuhamel with the color grading of three tv commercials for Reebok’s new shoes.

In one day we shot three 30-second TVC in a old warehouse. The team at ValleeDuhamed had created this wireframe city in which the action would took place. Here is a description of the project in their now words:

For those who were wondering if we slept at night, we took a walk on the dark side by creating these 2 spots for athletic shoes giant Reebok.

A video in which we follow a runner through a surreal urban world in which shoes are faster than people, landmarks make music, and street lines are blown in the wind.

The project promised to be an interesting one. We used the Sony 55 to be able to switch quickly between 23.98 shot and speed ramps. The live output was feeding the LiveGrade station I was operating to give a previz to the agency and the client. Between shots, I was doing the data wrangling a mix of XAVC and SONY RAW on the Macbook Pro, feeding two copies and generating proxies on Resolve for the editor. LiveGrade proved to be very handy and enabled me to export Resolve LUT to apply to the proxies.

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The editing was done at The Workshop in Mile End. Once the final edit locked in Premiere I got the usual XML and EDL to conform back in Resolve. This was followed by 2 days of color grading. First, we had to match the shots with very different contrast and manage the light structures and their shadows, then I had to make the shoes pop out.

Here is the grading breakdown followed by two of the 3 spots:

Reebok color grading breakdown from Mathieu Marano on Vimeo.

 

Color grading demo – Mathieu Marano – 2013

Color grading demo – Mathieu Marano – 2013

Here is my new demo reel. It’s edited with bits of the latest projects I did this year. Most of the were graded in Resolve and SpeedGrade at ilovehue, Looklabs or other clients post houses.

You’ll find part of tv series, tv commercials and feature film I graded. If you want to see more you can browse my website or just write to me and ask for more.


Color grading demo 2013 – Mathieu Marano – ilovehue.net from Mathieu Marano on Vimeo.

TVC: Sepaq

TVC: Sepaq

La Cavalerie produced these two tv commercials for Cossette and SEPAQ. The campaign shows how you can live away from you smartphone while escaping to one of the Quebec national parc and reserve.

All the post was done at La Cavalerie where I graded the TVC on their Resolve station.

 

I hope to have better compressed files soon.