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TVC: Guignolée des médias 2014 | ilovehue - Mathieu Marano's personnal website

TVC: Guignolée des médias 2014

TVC: Guignolée des médias 2014

I’ve been asked by Philippe Fafard at Slik if I’d be available to grade the 2014 TVC campaign for La Guignolée des Médias and I obliged.  La Guignolée des Médias happens once a year in Quebec. On that day, all the broadcasters, papers and other medias gather to raise money and food for the ones in need. So when Slik asked me if I’d be interested in the project, I volunteered.

The TVC was edited in 3 version: a 60sec, a 30sec and a 15sec. They concept was created but TamTam/TWBA, produced by JetFilms and directed by Mélanie Charbonneau. It was shot on ARRI Alexa by Mathieu Laverdière in Log C. This is one of the only time where I had to desaturate and lower the contrast of a LogC shot tv commercial. I was suggest to cut on saturation to push even more the feeling of emotional distress of the main character, a mother who looses her job and struggles with the daily task of feeding her children. In the final, it was very efficient.

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This gig was also my first TVC gig on Mistika. After trying ourselves at smoother project we decided that it was time to push the Mistika. We graded the 3 versions of the edit quite well and integrated the logos end texts. We really pushed it when time came to time to paint out the advertisements on the side of a moving bus and the logo on a hat. Well, actually, it was pretty easy using the integrated compositing and tracking tools. The paint tool also came in handy to remove the ads.

Wa also stabilized a couple of shots. Mistika has been very efficient to stabilize on axis while just smoothing the other ones.

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