This was my second commercial grade for MOM Industries. This tv commercial, directed by Sandra Coppola, was shot on Alexa in a single day. Most of it happen insider an office. A pretty basic setup that had to feel like calm and inspire confidence.
A lot was done to unify the colors as there wasn’t much art direction in the set except for the costumes. The result is clean, simple and efficient.
This was graded on Resolve at MOM Industries office in Montreal.